SEO Company in India

Importance of keywords

Keywords are an essential tool as they are what the search engines are matched against. Hence, it is important for optimizing your site for use of essential keywords.  While using the keyword technique one particular care has to be taken that you do not cloud the keywords so much so that they do not match the content or are not pleasing to the reader eyes. While this might be one of the factors which one has to take care while using the SEO technique, there are various other factors which go into developing a good SEO-friendly site. Following are a few such factors which might be helpful in building up the content:

Do the right selection:

With internet being densely populated, it has become more essential for a person to use more than one word to improvise your density for the site. Also, if you have a particular specialization in a line of business, using additional words in the domain name which describes your core business area helps in increasing the traffic. For example, if you specialize in the area of dog foods like pedigree and so on, it would be more beneficial for you to include keywords like “dog-food.org” in your domain rather than just emphasizing on the key word dog in your domain name.  

There are many tools which help into keyword optimization process, these include: Website Keyword Suggestion Tool and Google`s Keyword Tool. While the former helps you in establishing the theme of your website and also the keywords matching the theme, the latter proves to be an excellent tool for more ideas on the keywords to be used.

Keyword Density:

While our first essential tip was to select the keywords, our next suggestion would revolve around the proper placement and judicious count of the keywords. It is essential to use proper keywords in your content on the site without making it too cloudy or cluttered. The appropriate density for the same would be 3%-7% for the main two or three keywords and about 1%-2% for the less important keywords. One tool used to find the correct keyword density is the Keyword Density Checker.

Not just quantity, quality also matters:

Keep in mind that the quantity of the keyword used is also important apart from the quality. While it is essential to have proper keywords in the headlines, it is also important to note that the headline should not contain more than 7-8 words. After all, it is more it is just the headline, not the story, right?

Lastly, one should always remember that while keyword optimization is important, it is not keyword what you are selling but the content. Make sure the content you publish on the site has all the proper keywords along as well as being updated on time. If you are not publishing the useful content for the user, chances are there that even if he or she visits the portal once due to key word optimization technique, he won’t venture that path ahead in future.

At Creation Infoways Pvt. Ltd, a prominent SEO company in India, we provide world class solutions to search engine optimization. The importance of keyword, the placement and the density is smartly considered by our experts so as to give you the best results in terms of increased visibility and web traffic. As a reputed SEO company in India, there is tough competition but we stay at work with continued efforts and competitive prices. We focus more on serving rather than competing! That’s our strength and pride as we hold the tag of being the best SEO company in India.